The thesis aims to explore the question of the true freedom of Affect* individuals possess, analyzing it through three distinct dimensions: Personal, Collective, and National.

The conventional belief posits individuals have the autonomy in forming and expressing emotions in various societal settings. However, modern consumer culture, group dynamics, and political narratives appear to undermine this autonomy, possibly leading to a homogenization of emotional expressions, which could detrimentally impact personal relations, social harmony, and authentic political engagement. 

The core inquiry revolves around how modern consumerism, group dynamics, and political narratives shape or control individuals' affect. The investigation encompasses deploying surveys and case studies to discern consumer culture's effect on emotional preferences, a comparative analysis of different group dynamics like cyberbullying and school violence to gauge their impact on affect, and delving into historical and comparative studies of political narratives to understand their role in molding emotional will, particularly focusing on the politicization of emotions like "love." 

Through this multifaceted inquiry, the thesis aims to provide a robust understanding of the external factors affecting individuals' affect and the broader societal implications thereof.